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Email Marketers Learn the Importance of Lead Retention In fact, irrelevant content is the number one reason people unsubscribe to email direct marketing lists, states Barry Stamos of iMedia Connection, a trade publisher and event producer serving interactive media and marketing industries. Considering the time, money and effort involved in acquiring just one email marketing campaign sign-up, businesses can't afford to lose them. They need to keep those subscribers interested, opening their communications and reading them.
Opt-in email marketing segmentation is shown to improve campaign results and keep readers attentive to future mailings. Businesses and marketers can segment their email communications based on customer location, buying history, personal preference, age or any other key criteria.
"We definitely notice dramatic improvements in email marketing campaign success when clients carefully targeting recipients and segment distribution," states Ross Kramer, CEO of Listrak. "We also find that greater segmentation and personalization improves tracking metrics and, therefore, ongoing campaign success."
Listrak offers a segmentation engine which fully automates this process. Using a step-by-step wizard, the Listrak system helps users create an unlimited number of rules. Administrators can build and save these rules, which are then automatically updated as new users are added to the master email marketing campaign database. The Listrak system is designed to save time while providing simple, targeted email marketing administration and improved response.
Listrak's targeted email direct marketing solution helps companies strengthen their lead retention rates. To learn more about the Listrak bulk email service, read email direct marketing articles, white papers and customer newsletter archives, visit www.listrak.com.
About Listrak
Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. Listrak services clients such as Daimler Chrysler, Motorola, L'Oreal and the Islands of the Bahamas from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal and the 2005 Growth Company of the Year by the Technology Council of Central PA.
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