Marketing an Internet Presence - Network is a Verb

By Ron Bates

I was speaking with the CEO of an executive career and job site recently. We were making another installment in our ongoing discussion about developing and marketing an on-line Internet presence by leveraging on-line networking platforms.

The CEO made a statement that reminded me of the national, multicultural, social marketing campaign coordinated by the U.S. Department of Health and Human Services' Centers for Disease Control and Prevention (CDC):

VERB™ It's what you do.

To network does - not - mean to simply join a networking platform, create a profile, and passively expect magic to happen. It requires action. It requires reaching out. That's right - it requires effort.

I've talked to many people over the years that complain about not getting anything out of their membership to a given networking platform. When I ask, "What exactly did you - do - after joining the networking platform?" The response (all too often) is, "Do?"

There are millions of - inactive - members of networking platforms. Unfortunately, that translates into million of people that are not realizing the benefit of on-line networking.

Network: It's what you - do - that counts.

There are obviously multitudes of ways one can take action and reach out. You can reach out directly to specific individuals through personal messages/emails or indirectly by posting blogs on topics of common interest, subject matter expertise, etc., or starting a club/forum around a common interest, subject matter expertise, etc. They all require action.

I belong to and I'm a heavy user of on-line networking platforms. All on-line networking platforms are not created equal. From my experience, without a doubt, out of all of the on-line networking platforms I've experimented with, I've found - the best - place to network and start investing in building an on-line Internet presence. It is amazing how fast you can do this.

As an example, do a Google search on the key words: do you exist

The first thing I want you to notice is that the result is a search return of approximately 412,000,000 hits. Now note that my blog post "Do you exist? - by Ron Bates" typically comes up as the 1st - 3rd hit on the first page out of 412 - million - hits. This capability is invaluable to someone desiring to build and market a personal or corporate Internet presence.

I believe so strongly in the power of building an Internet Presence by leveraging on-line networkin that I built a website just to discuss specifically how to do this.

Happy Networking!

http://www.CV-Advantage.com