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Blogs and RSS A Blog [weblog] is essentially a software or online service that allows you to quickly post your thoughts, interact with people and promote your business or concept online. Blogs are like an interactive online journal that update your website with fresh, new content that elevates your value and ranking with the search engines.
Some of the key functionalities of blogs:
Are easy to create, update and post content & support searchable archiving of content
Present content in reverse chronological order
Ping search engines instantly when fresh content is posted on blogs
Support social interaction through linking, comments and track backs
Use RSS or other XML feeds for rapid syndication/distribution of content
Are updated frequently and visited often by Search Engines
Gain Page Rank quickly
Easily acquire an abundance of inbound links, trackbacks, etc.
Are content-rich and topic focused - Attract an intensely loyal readership
Key Benefits for Creating Blogs
Higher Ranking – Posting a Blog pings the search engines every time new content is posted. This results in frequent search engine spider visits and much higher optimization and ranking.
Socializing Blogs - Blogs help in securing quality links from relevant Blogs by track backs, comments, etc. Blogs helps gain link popularity and drive relevant traffic.
Blogs Establish Credibility and Trust – Blogs establish a credible platform for online customer interaction.
Blog Strategy
Amintas is currently working with several lodging clients to create Blogs and RSS strategy. Blogs are helping hotels gain higher ranking and secure relevant traffic to their websites. Call to Amintas to find out more about creating custom Blogs, RSS promotion strategy, and view samples of lodging industry blogs and RSS Feeds.
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RSS Feeds RSS [Real Simple Syndication] Feeds are a simple way to syndicate the content of your website, and are a faster way of communication to your target audience. Your RSS subscribers can always stay current with the latest news about your products and offerings.
The key benefits of RSS are:
You can syndicate your website or blog content on other relevant sites or syndicate other site content on your website. For example you can put feeds relevant to the lodging industry on your blog from other blogs.
Relevant and time sensitive content such as Press Releases, Articles, and Announcements on your site can be distributed through RSS search engines and aggregators just by the click on the button
Amintas RSS Strategy
Strategy of Amintas includes creating RSS feeds for the most updated section of your site such as Press Releases, Articles, Blog and Announcements. Amintas submits your RSS feeds in to the most relevant RSS search engines and aggregators. Call today to find out more about our custom RSS strategy for the lodging industry.
Click here to read an article on Blogs and RSS on Amintas Internet Marketing Blog.
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Search Engine Optimization
