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Web Analytics Amintas utilizes the most advanced analytic tools to analyze and track website traffic and the behavior of consumers on your website. With detailed website statistics and analysis reports accessible 24 x 7, you can track your site’s success with real-time accuracy and reporting.
Enhanced Website Tracking and Statistics [ROI Wizard]
ROI Wizard is the latest enhanced website statistics tracking tool. This tool allows clients to determine the return on investment on their marketing programs and also analyze the traffic to their websites in detail. The two main components of ROI Wizard include:
Traffic Analyzer
Number of visitors to your website
Referrals – Which search engines, directories and travel sites refer most visitors to your site?
Business’s Feeder Market - which city, region are visitors coming from?
Visitors from organic (zero-cost) optimization versus cost-per-clicks
Which pages on your websites are bringing in the most number of visitors?
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Website Analytic and Phone Call Tracking Amintas uses one of industry’s most advanced analytics tool to analyze the website traffic and behavior of consumers on your website. The tools used are the best in class and help the hotel determine which portions of their online campaigns are working well and which ones are not. The detailed website statistics and analysis reports are accessible 24 x 7. In addition to tracking visitors on the site, Amintas also recommends using a special 1-800-number tracking on the client’s website to track the phone activity generated by the website.
Typically, for every one reservation received on the internet, a hotel will get between 4 to 10 times the numbers of reservations on the phone. The actual phone call to internet reservations ratio depends on the hotel profile, packages being offered, information provided, and hotel front desk/ reservation staff’s capability to convert lookers into bookers.
Online ROI Wizardand Awstat [Statistic]
Phone Tracking
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Phone Tracking In tandem with sales leads generated through your website, Amintas has found that a significant percentage of consumers will call the hotel and make reservations instead of booking directly online. We know that for all leads generated by your website and for every reservation made on the website booking engine, the number of reservations received on the phone varies between 2 to 7 times depending on the brand and class of the hotel. This ratio is even higher if you are aggressively marketing packages and special promotions on your website
Given that phone reservations are such a critical component of your return on investment from your website marketing, it is extremely important to track the phone calls generated by your website. To further the effectiveness of our tracking services, Amintas has implemented PhoneWizard, a revolutionary, state-of-the-art tracking tool that enables you to track your phone reservations. Milestone provides a dedicated 1-800 tracking number on the client’s website to track the phone activity generated by the website. All reservations originating from this toll-free number can be definitively tracked back to your website, measuring the actual effectiveness of your site – even though not through the online booking mechanism.
Key features of this tool include:
Demographics – Understanding your Customers
The tool gives you the demographics associated with incoming calls generated from your website marketing effort. You can determine the geographies from where the call was received, the profile of calls by hour and by days of the week, and the length of calls.
Understanding Source of Call Generated
The tool identifies the source from which the call was generated – organic ad or pay-per-click ad – and even identify the specific keywords and engines that generated the call.
Quality Control
All calls are recorded so the client can listen to the calls to determine the quality of customer service as well to determine whether the call resulted in closed business.
Clients now using Amintas PhoneWizard Tracking have a reliable tool for measuring the total effectiveness of a website, accounting for both online and phone reservations. For many clients, thousands of calls are tracked on a monthly basis. This has become one of top marketing analytics for hospitality and hotel industry.
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Search Engine Optimization
